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Essay: Methods of education and learning

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Sample Essay

Other elements which made me reconsider my opinion were the fact that individualism plays an important role in deciding the future of any person. All of us possess different qualities and skills and these need to be accounted for. The example of Sudbury school of democratic thinking can be analyzed which asserts the idea of the various methods of education and learning.

Main ideas:

i) There were certain assumptions that were made by me regarding this topic and problem. Initially according to me the provision of the best teachers, facilities and good educational standards would be sufficient to bring about the best educational methodology for the children. Teachers playing a dominant role and hence, if hired the best, could result in optimal results was a major assumption made on the behalf of the author of this paper. If the teachers were good at what they did, there was not much else for the schools to do.

Another important assumption that was made was the provision of the required facilities-from laboratories to adequate gaming zones and areas.

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Essay: Normative Slavery

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The “generation” gap is presented as one of the major causes behind this normative slavery. A slavery which comes across each time a black woman goes to the grocery store. It is a slavery which penetrates the existence of each and every black girl born today.

The sad fact is that the older generation and the present generation refuses to align themselves to overcome these and hence, these differences are passed down generation by generation. Examples of art and literature are presented as the suffering occupancies which have had to face the brunt of a society which has been relentless in its pursuit of power and autonomy. The oppressed continue to be oppressed for the sake of maintaining the status quo and the power of the dominant ones.

The differences that exist between women even today have been overlooked by the fairer sex due to their fight of equality. For them the fight is about obtaining their won rights and hence, the oppression of the black women in particular, is somehow overlooked by them. The author outlines the basic weakness that exists even within women themselves.

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Essay: Pastoral care

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Sample Essay

Pastoral care is defined as the provision of the religious counseling and ministry of care by the various religious members, chaplains to the people of the same faith and belief. This sort of services can vary as it can be carried out at home or even in the settings of a counseling center. It is seen as the provision of spiritual guidance and care. What this book seeks to provide is the thought that pastoral care is not merely done by providing simple religious counseling. It requires much more than that.

It requires ad deep sense of self-realization and a true awakening of one’s own flaws, suffering and weaknesses in order to be attuned to the issues of the people and the ones to who they preach to. Pastoral care, as devised by the book, is not merely a technique or a manner through the pastor which seek to provide religious guidance but it would be a complete understanding and a oneness with the believer and the minster

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Essay: Parts of Shakespearean sonnet

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Sample Essay

The octave and the sestet are usually found in a manner in which they contrast each other.  The Shakespearean sonnet however, follows a different pattern and setting as it is not divided merely into two parts but into four parts. If one was to examine the structure, it would be evident that the first three parts are our lines long and are named as quatrains; following the rhyme sequence of ABAB. The last part is defined as the couplet and follows a rhyme sequence of CC.

The Shakespearean sonnet is used more often for the purposes of developing a theme or a metaphor of ideas. The quatrain part usually contains the ideas while the couplet part usually contains the summary or a new presentation of the ideas.

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Essay: Participative leadership

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Sample Essay

Another classical style of leadership was defined as the participative leadership which has been referred to the democratic or consultative style as well. This style of leadership allows the subordinates to take part in the decision making process.

This leadership style emerged when the autocratic style of leadership resulted in high levels of demotivation and turnover. However, even this leadership style has not yielded the most favorable of results as the ultimate power did lie with the leader and that sense of awareness persisted in the organizational set up. Participatory style of leadership is supposed to denote a leadership in which the subordinates and the leader make the decisions together but the decisions in effect, were being made by the leaders. (Spillane 2004).

The last sort of laissez-faire style o of leadership is one in which the subordinates are allowed to make their own decisions and it is a delegative system as the leaders delegate the authority and decision making power to the subordinates.

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Essay: Overcoming regions through use of military strength

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Sample Essay

The environment over which the US policy makers have no control and consequently, the results would be quite different from what would have been aimed at. Edward Luttwak, a historian who wrote a lot on strategic theory and how the use of attrition and the maneuver would result in the attainment of the goal. Through the use of the superior power and manpower strength, the US in this case, would be able to attain their set purposes and aims.

However, what has been clearly overlooked is the case of historic attempts to overcome regions through use of military strength alone which have clearly proved to be a failure. Examples of the soviet invasion of Afghanistan, the US invasion of Vietnam all bear testimony to the fact that through use of military strength alone nothing much can be achieved.

In Luttwak’s words “Instead of seeking out the enemy’s concentration of strength, since that is where the targets are to be found in bulk, the starting point of relational maneuver is the avoidance of the enemy’s strengths, followed by the application of some selective superiority against presumed enemy weaknesses, physical or psychological, technical or organizational”.

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Essay: Philosophy in Business Ethics

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Sample Essay

Abstract

The paper would seek to examine the legal and ethical ramifications of FCC proposed changes which would result in BSSL either benefitting or losing out due to these changes,. As has been proved, they would be not beneficial for the organization.

This paper would seek to examine the gal and ethical considerations which allow the mergers and consolidations of corporations in the Media industry and this paper would analyze the case of BSSL in order to determine the effects on the employees and the company.

The employees have opposed the changes in the FCC regulations as mergers and consolidations result in a change in the management set-up and the company’s organizational set-up as well. Some employees are sent away while others are hired at the expense of the existing ones. As per the FCC regulations, these mergers will allow a greater share in the overall print and media industry while at the same time increasing the geographic control within the market. This would further exacerbate the issues that would be a cause of concern for the employees and the BSSl.

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Essay: Elements of Literature

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Sample Essay

Abstract

This paper would seem to examine three literary works by presenting their most profound themes and imagery while at the same time comparing and contrasting them with each other in order to highlight their common factors and any self-evident flaws etc.

This paper would seek to examine literary works through the evaluation of their literary elements and would contrast a couple of works in order to determine their varying characteristics etc. The literary works that have been selected for the purposes of analysis include “the story of an Hour’ by Kate Chopin, Robert Frost’s The Road not Taken and John Keats “When I have fears I may cease to be”.

All three works have different underlying tones and themes running through them which would be cross-examined for the purpose of this paper.

The first literary work; when I have fears that I may cease to be “is one of the more famous works of John Keats and was written in 1818. This poem centers on a number of concerns that are evident throughout the poem-fame, love and time. The poet is clearly expressing the lack of time which would constrain the time available to spend with those he holds affection for. Time and love are contrasted as two opposites as love cannot exist forever since man is bound by his mortality.

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Essay: Elements of Reasoning

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Sample Essay

Introduction:

This paper would seek to examine an issue which affects us all and yet our perceptions define the difference in the solutions to these issues which affect us all. This paper would seek to examine a fundamental social issue which can affect the way economies grow and prosper the way societies’ progress and the way nations are built. This issue has created differences between developing and developed nations-education.

Education which is used to enrich the minds of the people can have wide ranging effects on the people and it is initiated by educating the young. The importance of educational mediums and means cannot be refuted on any grounds. All countries which have identified measures to seek quality education are those which are leading the economic race. However, the means of education play an integral role in the success or failure of these systems.

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Essay: Enhancing the role of the news channels

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Sample Essay

The clear distinction above the tow news items can mean a world of difference in terms of the world becoming more aware of the security threats that exist. The Gaza conflict was not given appropriate coverage which effectively meant that the people of Gaza were not given the sort of aid they required. That resulted in many people having to face homelessness and other issues alike and the ignorance of the world was witnessed when the level of aid proved to be clearly insufficient.

The sort of coverage that was given to the Oscars might have been much more than necessity as there are several issues which the world needs to be informed. This essay is not any way attempting to belittle the importance of entertainment or any activities attached to entertainment.  What this essay is seeking to do is enhance the role of the news channels as information providers. The news needs to focus on economic issues, political items, social issues which are many in number.

The recent example of the attention given to the sort of clothes worn by Michelle Obama was another example of the different ways that these newspaper channels seek to attract the viewers. More focus was given to the first lady’s clothing than was given to the Vice-President on the day of Barack Obama was elected he President.

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Essay: Family set ups

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In those family set ups where the family has been split up and there are single parent households, the power structure is no longer that clear as both the parents seek to place their own authority measures and hence, the power is resented by the children and the authority gets diminished as the court also has a hand to play whether the authority does truly lie with the parent or not. In these cases, the sense of true dominance is pretty weak as the power is constantly disputed and the court is seen as a mediating device.

The children sense this division of power and therefore, the key role of dominance is questioned by the subservient in this case.

In today’s contemporary world, the power balance has changed in certain instances where the parents have come to feel their sense of authority questioned by the children due to the ever available law enforcement agencies etc which seek to provide them with the necessary protection.

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Research Paper on Women Sports in United States

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In the United States and other nations in the world, sport organizations have aggressively marketed themselves to sponsors in an effort to obtain the funds necessary to operate programs”. Sports heavily engaged in sponsorship at the professional level have included football, basketball, tennis, golf, and auto-racing. The projected future growth rate in sponsor­ships from industry leaders has been estimated at 20% per year. However, Corporate America has acknowledged that the sports marketing field has started to grow cluttered. Prices for sponsorship of the traditional sports has continued to rise while the number of corporate competitors has also increased. In 1989, sponsors spent$1.4 billion.

Data for 1990 indicated that combined sport marketing and sponsorship spending in the United States totaled $2.4 billion and increased to $3.5 billion in 1991. With the price of sponsorship escalat­ing, the traditional corporate rationale may know longer suffice. Return on investment has replaced the philan­thropic philosophy of the past. Corporate sponsors of sports in today’s economic environment are looking for medium that will target their specific marketing needs. “Marketing to women through the athletic medium has become an interesting and valuable tool for Corporate America”. It is estimated that by the year 2000, 61% of American women will be in the work force.

This means that increasing numbers of women will have discretionary money to spend. The number of women in decision-making roles has also continued to increase. As a market segment, women have increased in visibility and influence. A primary example has been the growth of female viewers and the resultant effect on ratings for televised sporting events. With regard to watching sports spectacles, Simmons’ Market Research Bureau found that of women who indicated that they watch sports on television, 40% watched the Super Bowl. Thirty-eight percent of these women also watched the National Basketball Association (NBA) Finals.

Growth in the number of participants, spectators, and consumers of women’s sports has continued to escalate since the 1972 passage of Title IX of the Educational Amendments. The numbers of girls and women participating in sport through­out the United States increased to 37% of high school athletes and 31% of National Collegiate Athletic Association (NCAA) Division I athletes. Growth has also been apparent outside of organized youth sport. In the adult population, there are now more female than male participants in five out of seven major fitness activities (aerobic exercise, bicycling, calisthenics, exercising with equipment, exercise walking, and swimming).

Thesis on Women Sports Sponsorship

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Growth in participation indicates a greater demand for equipment and apparel. Logically, the assumption can be made that increased purchasing results from increased participation. Therefore, the increased purchasing activity of women should be of interest to corporations that focus on a female market segment. Similar logic has been used to relate spectating to sponsor recognition.

The corporate rationale for sponsorship often utilizes the theory that recognition of event sponsors results in increased purchasing and development of new consumers. Corporate sponsors of the intercollegiate sport have cited a desire to increase consumer base and increased revenue or market share as perceived benefits. The NCAA utilized host communications to establish a group of 12 official corporate sponsor’s in1993. Of the 12 involved, one corporation was specifi­cally targeting women and seven were targeting both genders.

For intercollegiate athletic programs governed by the NCAA, interest in increasing the number of women’s sports opportunities has continued. Balancing monies allocated for women’s programs with monies allocated for men’s programs have resulted in greater marketing efforts and increased the pursuit of corporate support. In a case study involving Ohio State University’s women’s basketball program, 4,150 season tickets were sold compared to 1,000 the previous year due to an increase in marketing activ­ity. Fifty-five percent of fans surveyed were women. Eighty-six percent of all fans surveyed recognized the corporate sponsor.

The Ohio State example presents evidence that some companies are starting to benefit from this growing awareness and interest in women’s athletics.in Olympic sponsorship, corporations have become aware of the fact that the percentage of female viewers approached 40% during the 1992 Winter Games. In professional sport, a sizable portion of the audience is female. Indoor soccer has had a consistent fan base comprised of 50% females.

Comparable statistics have shown approximately 30% of the audience for baseball and 40% for basketball has been female. Although females comprise a significant portion of the audience, they are often excluded from advertising. In a study conducted at the 1993 Mazda Tennis Classic, 63% of the attendees were women. However, analysis of the 32commercials presented during the women’s final match revealed that only one was exclusively targeted at women.

Organizations that have conducted research to verify the results of their sports sponsorships have found women to represent a virtually neglected segment. As an example, the NBA was unaware of excluding female fans from its advertising until a consultant conducted a study and exposed the omission.

Term Paper on Marketing to Women through Sport

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Research has never been more essential; markets are continually changing, and reaching a specific market is becoming more difficult. It is essential that marketers understand who their audience is and how best to reach it. The rapidly changing society and increased competition for the entertainment dollar are forcing sports marketers to learn to use marketing research. As demographic changes occur, marketers will be required to adjust their strategies if they plan to survive.

Diversified marketing strategies appear to be the best formula to assure sports marketers of success inuring spectators and sponsors. One sport, indoor professional soccer, has received considerable attention as a result of some of the strate­gies used to appeal to the female fan. Among all profes­sional team sports, indoor soccer has drawn the highest female audience. Consistently, they have drawn a fan base comprised of 50% female. Indoor soccer did not set out to target female fans.

Originally, it was a sport that allowed men and women to enter the arena on an equal footing. Neither gender had more experience with the sport, unlike baseball or football, nor have women learned soccer on an equal basis with men.

Females who attend an indoor game are as likely as males to have played or have knowledge of soccer. However, the history and current numbers of female fans has demonstrated one of the difficulties in trying to develop target audience segmentation; the female audience is not a homogeneous one.

Age, occupation, and family status are just three characteristics on which women vary. Typically, the appeal through advertis­ing and promotions has been made toward women as part of the family demographic.

Thus, companies in categories such as grocery products, children’s clothing lines, and car companies looking to promote their minivans have utilized indoor soccer to reach women in major decision-making roles. However, companies focusing strictly on women have been more interested in sports such as tennis or ice skating that deliver audiences which are close to 80% female.

Essay on Sports Marketing for Women

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According to the National Football League (NFL) figures, 45% of its television audience is made up of women. Officials say women make up 45% of baseball’s television audience and 43% of its attendance. NBA officials estimate 40% of their attendance and television audiences made up of women. More women than ever are attending NBA games. Bill Sutton, a marketing consultant for the Cleveland Cavaliers and other NBA teams indicated “the number of female fans is increasing, and the number of games they’re attending is increasing.

The Cleveland Cavaliers have been one of the more aggressive clubs in targeting women customers. The result has been a 10% growth in female attendance over the past 2 years. According to JohnCimperman, the Cavaliers director of marketing, “all research shows females are attracted to NBA basketball, sowed might as well take advantage of that and market to them”. The league promotes itself as family entertainment to attract women and children.

Their efforts are directed at attracting everyone, but the growth areas proportionately are with females and kids.

Nearly every study available to marketers projects there is more female fans where the present ones came from. This could translate into an expanded market segment for sponsors interested in utilizing the professional sports platform. As an example, female involvement in golf increased from 30% to 37% from 1980 to 1989. This is important to note because an increase in participants typically creates an increase in spectators.

The results of a study concerning female spectators at professional golf events indicated the need for specific marketing. Nike’s award-winning women’s print campaign used an emotional appeal to tell women they can be athletes, with thought-provoking questions and ads picturing women as regular sports participants. Nike admitted the Jazzercise move may appear to be a new marketing direc­tion, but has insisted that the relationship was developed to add to, not change their appeal to women.


Term Paper on Financial sector of Saudi Arabia

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Tremendous incomes from oil trades, the economy has developed like most creating nations, Saudi Arabia has enormous capital, and significant development undertakings have risen and changed the government with the immature past into a cutting edge state. During this period, joblessness was nearly non-existent: an enormous number of foreign workers were imported to play out the most simple and specialized undertakings and per capita pay and per capita GDP were among the most elevated.

Long haul economic development has concentrated on a progression of five-year plans. The initial two five-year plans set up most of the nation’s essential vehicle and correspondence framework. Later methods tried to broaden the economy; increment national sustenance generation; improve education facilities, professional ways of training the youth, preparing them for the likes of the private companies and well-being administrations; and to further improve the lines of correspondence between the various districts of the nation.

Gross domestic product per capita started to fall in precise terms, and the youthful and much-instructed workforce in the kingdom began to confront high paces of joblessness and underemployment. Nonetheless, these patterns switched when oil costs climbed once more. What’s more, the five-year plans were intended to expand the cooperation of private ventures in the economy to defeat reliance on oil fares and make occupations for the youths.

The Saudi Arabian Monetary Agency (SAMA) was built up in 1952 as the fundamental money related and banking specialist of the Kingdom. It is instrumental in managing the business and development of the banks and other monetary establishments. Its capacities incorporate issuing, directing, and balancing out the estimation of the federal money, the riyal; it goes about as an administration broker and the administration of foreign trade reserves and ventures. Under Islamic law, banks cannot charge a premium; however, charge expenses for costs and credits for stores.

The cash supply and the pace of business are overwhelmed by the administration’s economic activity, even though the legislature has progressively supported the extension of the private sector. A few business banks work in the nation, some of which are joint endeavors between Saudi natives and foreign banks. (Like all organizations, banks operating in the government need a Saudi accomplice). Be that as it may, others are the restrictive property of the Saudis. Generally, the guidelines of the banking sector have not been carefully implemented, and private banks have indicated incredible adaptability and innovativeness in translating Islamic financial instructions. In spite of the ubiquity of banks in the nation, countless natives and exiles keep on depending on cash changers, both for their benefit and the secrecy they give.

Research Paper on Human Resource Management in Saudi Arabia

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Human resource management is a vital function for the private and public sectors in the context of Saudi organizations. The goal is to have expatriates (a person who resides temporarily or permanently in a country other than that of their citizenship) working in the office. However, no one in your company seems to know much about recruiting in KSA, apart from the fact that because your company will have less than ten employees, it is required that you employ at least one KSA national:

  • Employers must announce the roles locally to Saudi citizens through the human resources development fund for a minimum of two weeks before obtaining a visa and an expatriate.
  • Non-nationals can only be employed with a fixed-term contract
  • Trial periods are 180 days.
  • Employees are entitled to 21 days of annual leave after one year of service, increasing to 30 days upon completing five years of service.
  • Expats are entitled to one flight home per year after 12 months of service.
  • The work week is from Sunday to Thursday.
  • It is law that all women wear a abaya when they are in public.
  • Financial fines of up to 100,000 and the closing of the business can be imposed for a period of more than 30 days for

Associations in Saudi Arabia utilize their constrained skilled workforce. In addition, the office assumes a significant job in the general development of employees to encourage individual and expert development. Then again, it improves the expert aptitudes and learning of employees. Human Resources Management gives a quality expert life to employees. Like this, the significance of human resource management for authoritative execution is self-evident.

An enormous number of associations have made their human resources management office and comprehend their needs in the present business world. As of late, associations have not just cantered around employees for business-related angles, but on the general prosperity of an employee. Therefore, human resource management is progressing in the direction of the general development of employees by lessening their pressure and making a stable environment in the working environment.

In Saudi Arabia, a laborer should function as in the Labour Code, 48 hours every week with an entire three-day weekend. The practice in privately owned businesses, in contrast to the open sector, is that the working day is partitioned into two groups. Among the 413 Saudi specialists studied, refuge searchers declined an occupation as a result of the two work framework. Another examination demonstrated that about 66% of job seekers.

Thesis on Performance Improvement in Coaching

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The performance improvement component is another issue to be addressed within the coaching strategy. The coach’s task is to facilitate or empower subordinates to progress beyond their current stage of performance. It has been recognized that coaching is a day-by-day, hands-on procedure for helping subordinates identify opportunities for strengthening their performances and capabilities.

The coach and the subordinate both must participate in the development of performance improvement goals. These goals must be specific, clear, and measurable. The performance improvement plan should establish what to improve and how to accomplish the assignment. Appropriately, participation in setting goals encourages commitment from subordinates. The application of coaching techniques in the workplace encourages teamwork, improves cooperation, promotes communication, and encourages the generation of new ideas.

The utilization of coaching techniques facilitates the acceptance and implementation of changes introduced by management. Acceptance can only be generated when employees trust management and management in return values employees ‘judgments. Therefore, acceptance will occur when employees and management overcome the mindset of us vs. through the use of coaching strategies. Coaching should help relieve subordinates’ fear of failure, internalized by past experiences.

Organizations in the past have reinforced fear as a motivational tactic. These tactics of threats and continuous negative feedback tend to increase caution and promote devious strategies by subordinates. Managers should appreciate that subordinates are now experiencing stress from the endless changes occurring in the workplace and should not consider fear an amiable management strategy. Coach’s help subordinates overcome past experiences in which mistakes were punished and achievements not recognized. Creative problem solving and performance improvement through managerial coaching should become standard procedure.

The business should duplicate the coaching approaches employed in either golf or tennis. For example, when athletes repeat mistakes and manifest no indication of improving performance, a coach is retained. The coach’s assignment is to facilitate improvements by suggesting possibilities for correcting mistakes and/or improving performance. Accordingly, professional assistance is required when workplace performances need improving. Assistance for performance improvement typically comes from competent managers who are coaches.

The competent coaches/managers can accomplish desired results without the usual increase in subordinate apprehension. Successful utilization of the coaching techniques should give subordinates an effective method for communicating with others in an organization. Employing coaching strategies within organizations provides employees with a potential to identify and communicate possibilities for performance improvement and problem solving.

Possibilities which were not identifiable in the past using the conventional management method of directing employees. These possibilities may then be developed by both the manager and the subordinate empowering creative innovation in performance improvement and revitalizing commitment to accomplish work.

Thesis on History of Corporate Sport Sponsorship

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The first use of sport for promotional purposes was recorded in the late 1800s when New England railroad officials sponsored a crew competition between Yale and Harvard. Corporate sponsorship continued throughout the decades that followed, however, the most significant impact of corporate involvement in sport to date occurred with the 1984 Olympic Games.

In an effort to finance the 1984 Games, the Los Angeles Olympic Organizing Committee looked to Corporate America. Coca-Cola was reported to have paid $3 million for the privi­leged title of “official soft drink” of the Los Angeles Olympic. Before Coca Cola’s revolutionary commitment to the sport, corporations were finding increasing difficulty when developing a marketing niche.

The 1980s became a period of intense competition in marketing and promotions due impart to the evolving world of information clutter. Telos Angeles Olympic Organizing Committee created opportu­nities for companies to exchange cash, goods, or services for the use of the Olympics as a communication tool. Companies were quick to take advantage of the chance to advertise and promote their products via the Olympic platform. As a result, the 1984 Olympics generated a profit of $230 million, and the 1984 Games became known as the “corporate Olympics”.

The number of companies that became involved in sponsorship and the profit generated from the 1984Olympics created a new problem of clutter in sport sponsorship. As a result of this advertising and sponsor­ship clutter, the International Olympic Committee (IOC) instituted The Olympic Program (TOP) for the 1988 Games. The system limited the number of sponsors, improved the benefits, and required more money from sponsors. TOP proved to be a success in 1988 with research indicating “significant improvements in product image” for TOP members. The result for the IOC was over $120 million from 9 corporate sponsors.

By 1992 the number of companies allowed had grown to 12. Each sponsor was required to make a commit­ment of at least $10 million. For the1996 Summer Games, Olympic officials reportedly have asked for $40 million from each company. That figure is 10times what a 1984 sponsor contributed and nearly 7 times what the average 1992 Summer Games’ sponsors paid.

Research Paper on Women Sports in United States

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In the United States and other nations in the world, sport organizations have aggressively marketed themselves to sponsors in an effort to obtain the funds necessary to operate programs”. Sports heavily engaged in sponsorship at the professional level have included football, basketball, tennis, golf, and auto-racing. The projected future growth rate in sponsor­ships from industry leaders has been estimated at 20% per year. However, Corporate America has acknowledged that the sports marketing field has started to grow cluttered. Prices for sponsorship of the traditional sports has continued to rise while the number of corporate competitors has also increased. In 1989, sponsors spent$1.4 billion.

Data for 1990 indicated that combined sport marketing and sponsorship spending in the United States totaled $2.4 billion and increased to $3.5 billion in 1991. With the price of sponsorship escalat­ing, the traditional corporate rationale may know longer suffice. Return on investment has replaced the philan­thropic philosophy of the past. Corporate sponsors of sports in today’s economic environment are looking for medium that will target their specific marketing needs. “Marketing to women through the athletic medium has become an interesting and valuable tool for Corporate America”. It is estimated that by the year 2000, 61% of American women will be in the work force.

This means that increasing numbers of women will have discretionary money to spend. The number of women in decision-making roles has also continued to increase. As a market segment, women have increased in visibility and influence. A primary example has been the growth of female viewers and the resultant effect on ratings for televised sporting events. With regard to watching sports spectacles, Simmons’ Market Research Bureau found that of women who indicated that they watch sports on television, 40% watched the Super Bowl. Thirty-eight percent of these women also watched the National Basketball Association (NBA) Finals.

Growth in the number of participants, spectators, and consumers of women’s sports has continued to escalate since the 1972 passage of Title IX of the Educational Amendments. The numbers of girls and women participating in sport through­out the United States increased to 37% of high school athletes and 31% of National Collegiate Athletic Association (NCAA) Division I athletes. Growth has also been apparent outside of organized youth sport. In the adult population, there are now more female than male participants in five out of seven major fitness activities (aerobic exercise, bicycling, calisthenics, exercising with equipment, exercise walking, and swimming).

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